Add multi-account OAuth, Obsidian integration, product assets, and test tooling
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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product/incubation/hermes-mcp-go-to-market.md
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product/incubation/hermes-mcp-go-to-market.md
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# Hermes MCP - Where to Publish and Promote
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## Launch platforms
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### Product Hunt
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Best for initial visibility and social proof. Time it for a Tuesday to Thursday launch.
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### Hacker News - Show HN
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Position it as:
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Show HN: I built a managed MCP gateway for internal tools
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Lead with the technical problem, not the marketing pitch.
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### dev.to / Hashnode
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Publish a deep technical post about MCP security, permissions, and internal tool access.
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## Ongoing promotion channels
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### LinkedIn
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Primary channel for heads of AI, platform engineers, and CTOs at mid-market and fintech companies.
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### X / Twitter
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Engage with the MCP and devtools ecosystem.
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### Discord and Slack communities
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1. Latent Space Discord
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2. AI Engineer community
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3. Hugging Face Discord
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4. relevant fintech and banking Slacks
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## Content that converts
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1. a demo video showing a real connector setup in under 10 minutes
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2. a case study showing an internal copilot with audit logs
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3. a technical blog post on MCP security and governance
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## Recommended launch sequence
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1. Ship the landing page with "Book a pilot" CTA
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2. Write and post the Show HN post
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3. Post on LinkedIn the same week with a shorter pitch
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4. Schedule Product Hunt 2 to 3 weeks later once you have pilot social proof
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product/incubation/hermes-mcp-productization.md
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product/incubation/hermes-mcp-productization.md
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# Hermes MCP Productization and Monetization
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## Positioning
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What you are selling:
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Secure MCP gateway for company tools.
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Not an SDK. Not a framework.
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Help teams expose internal APIs, databases, and workflows to AI agents with:
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1. authentication
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2. tool permissions
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3. audit logs
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4. observability
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5. managed hosting
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## First product
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Build one paid product first:
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### MCP Gateway
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A hosted service where a customer can:
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1. connect one internal system
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2. expose a safe MCP endpoint
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3. control which tools are visible
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4. track every tool call
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5. revoke access instantly
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## First customer
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Sell to one of these first:
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1. AI startups that need internal tool access fast
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2. mid-size companies building internal copilots
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3. fintech or regulated teams that need logs and permissions
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Best first wedge: internal support and operations copilots.
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## Packaging
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### Free
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For hobby and evaluation.
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Includes:
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1. 1 workspace
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2. 2 connectors
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3. limited monthly tool calls
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4. community support
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### Team
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Price: $199 to $499 per month
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Includes:
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1. 10 connectors
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2. role based permissions
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3. audit logs
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4. retries and rate limits
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5. email support
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### Business
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Price: $1,500 to $3,000 per month
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Includes:
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1. SSO
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2. private networking
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3. longer log retention
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4. alerts
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5. SLA
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6. advanced observability
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### Enterprise
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Price: $20k to $100k+ per year
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Includes:
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1. VPC or on prem deployment
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2. compliance features
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3. dedicated support
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4. custom connectors
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5. architecture review
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## Revenue model
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Use subscription + implementation + usage.
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### Subscription
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Recurring monthly or annual revenue for access to the platform.
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### Setup fee
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Charge $3k to $15k for initial deployment, connector setup, and policy configuration.
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### Usage
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Meter one of these:
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1. tool calls
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2. active connectors
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3. active environments
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4. audit log retention
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## What to build in v1
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### Must have
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1. API key and OAuth auth
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2. tool allowlist and denylist
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3. request logging
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4. connector for REST APIs
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5. connector for Postgres
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6. basic admin UI
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7. tenant isolation
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### Nice later
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1. connector marketplace
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2. workflow builder
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3. prompt management
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4. model routing
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5. agent orchestration
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## How to sell it
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Pitch:
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> Connect your internal tools to AI agents safely in a day, with full control and auditability.
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The buyer cares about risk, speed, and control.
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## 30-day monetization plan
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### Week 1
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Create:
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1. landing page
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2. demo video
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3. one clear use case
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### Week 2
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Build:
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1. hosted MCP endpoint
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2. auth
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3. tool filtering
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4. logs
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### Week 3
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Outbound to:
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1. founders building AI products
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2. devtools teams
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3. heads of AI or platform engineering
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Offer a paid pilot.
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Price: $5k setup + $500 to $2k per month
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### Week 4
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Close 1 to 3 pilots and learn:
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1. what connector they want first
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2. what security feature blocks the sale
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3. what outcome they pay for
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## Homepage copy
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### Headline
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Secure MCP infrastructure for enterprise AI
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### Subheadline
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Expose internal tools to agents with authentication, permissions, audit logs, and observability built in.
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### CTA
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Book a pilot
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## Recommended path
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Start with:
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Managed MCP Gateway for internal tools
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