# SquareMCP

SquareMCP is the productization path for Hermes: a managed MCP gateway for internal tools.

## Positioning

Expose internal tools to AI agents with:

1. authentication
2. tool permissions
3. audit logs
4. observability
5. managed hosting

The product is aimed at teams building internal AI copilots that need speed, control, and governance.

## Offer

### Core product

SquareMCP, a managed MCP gateway for internal tools.

### Primary buyer

Teams building internal support, operations, and workflow copilots.

### Why they buy

1. safer access to internal systems
2. faster deployment of agent tooling
3. auditability for regulated or high-trust environments

## Packaging

### Free

1. 1 workspace
2. 2 connectors
3. limited monthly tool calls
4. community support

### Team

Price: $199 to $499 per month

1. 10 connectors
2. role based permissions
3. audit logs
4. retries and rate limits
5. email support

### Business

Price: $1,500 to $3,000 per month

1. SSO
2. private networking
3. longer log retention
4. alerts
5. SLA
6. advanced observability

### Enterprise

Price: $20k to $100k+ per year

1. VPC or on prem deployment
2. compliance features
3. dedicated support
4. custom connectors
5. architecture review

## Revenue model

1. subscription
2. setup fee
3. usage

Recommended starting offer:

1. $5k to $10k setup
2. $500 to $3k monthly

## 30-day launch sequence

1. Ship the landing page with "Book a pilot" CTA
2. Write and post the Show HN launch
3. Post the short pitch on LinkedIn the same week
4. Schedule Product Hunt after initial social proof

## Repo layout

- `incubation/`: product strategy and go-to-market notes
- `site/`: landing page scaffold

## Verification

Run the live site verification suite with:

1. `npm run test:product-site:verify`
2. `npm run deploy:product-site:verify`
3. `npm run test:product-site:cleanup`

Verification notes live in:

- `site/VERIFICATION.md`