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hermes-mcp/product/incubation/hermes-mcp-go-to-market.md
2026-04-29 09:52:53 -04:00

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# Hermes MCP - Where to Publish and Promote
## Launch platforms
### Product Hunt
Best for initial visibility and social proof. Time it for a Tuesday to Thursday launch.
### Hacker News - Show HN
Position it as:
Show HN: I built a managed MCP gateway for internal tools
Lead with the technical problem, not the marketing pitch.
### dev.to / Hashnode
Publish a deep technical post about MCP security, permissions, and internal tool access.
## Ongoing promotion channels
### LinkedIn
Primary channel for heads of AI, platform engineers, and CTOs at mid-market and fintech companies.
### X / Twitter
Engage with the MCP and devtools ecosystem.
### Discord and Slack communities
1. Latent Space Discord
2. AI Engineer community
3. Hugging Face Discord
4. relevant fintech and banking Slacks
## Content that converts
1. a demo video showing a real connector setup in under 10 minutes
2. a case study showing an internal copilot with audit logs
3. a technical blog post on MCP security and governance
## Recommended launch sequence
1. Ship the landing page with "Book a pilot" CTA
2. Write and post the Show HN post
3. Post on LinkedIn the same week with a shorter pitch
4. Schedule Product Hunt 2 to 3 weeks later once you have pilot social proof